Fishing Bay Yacht Club won US Sailing’s Regatta of the Year award for hosting the 2010 USODA Layline Nationals. A big part of what set us over the top was our online media and promotion of the event. It was a fun event this summer and I’m glad to have played a part in it. Kudos to the rest of the team that made it happen.
From US Sailing’s Press Release:
The Fishing Bay Yacht Club (FBYC) of Deltaville, Va. won the 2010 Regatta Award for the excellence in development, promotion, and management performed by organizers and sponsors of the 2010 USODA (United States Optimist Dinghy Association) Layline Nationals on July 17-25, 2010.
Co-chairs Noel Clinard and Jay Buhl, along with webmaster Jon Deutsch were recognized for demonstrating extraordinary individual creativity and contribution to the year’s most innovative one-design event of national significance. The regatta attracted broad national and international participation of 317 boats through persistent marketing and communication efforts. The small club located in a village maximized their resources through their entrepreneurial promotions, sponsorship development, community involvement, shore activities and creative dissemination of housing, tourism, historical and racing information.
The regatta site conjoined four nearby properties, including the Deltaville Dockyard, Jackson Creek Condominiums, Deltaville Maritime Museum, and Harbor House Community. The regatta consisted of three events: team racing, girls fleet racing, open fleet racing, plus a green fleet for novices. Despite its small size of about 330 family members, FBYC turned out different race committees for these events with over 50 volunteers.
The backbone for marketing the regatta was an effective, user friendly web site at http://optinationals2010.org. The web site was enabled to provide social networking through Twitter, Facebook, and YouTube. A detailed media plan included the engagement of two separate video services, t2p.tv and Sailgroove, who provided ample coverage. FBYC facilitated the recruitment of Layline, a marine supplier, as the first ever Platinum level partner for USODA.
Also, 2008 Olympic Gold Medalist and US SAILING Team AlphaGraphics member Anna Tunnicliffe was in attendance and gave the keynote address for the opening ceremony.