The influence of social media as a common mainstream promotional tool for sports is at an all-time high. Sailors around the world are using social media to capture special moments on the water, from stunning visuals to regatta results. Perhaps, nobody knows the power of social media in the sport of sailing like Jon Deutsch (Richmond, Va.). Jon received the One-Design Award for Leadership at the Sailing Leadership Forum Awards Dinner, sponsored by Old Pulteney and hosted by the San Diego Sports Hall of Fame in February.
For the past nine years, Deutsch has been the mastermind of the widely popular Chesapeake Bay Laser Masters Championship. Deutsch is known for his spectacular photography, energetic regatta reports and phenomenal website. He frequently provides on-water updates via Twitter while racing.
Deutsch documents events with his omni-present GoPro and other cameras, and promotes through social media channels and the club site. Competing sailors arrive home after the event to find a “Thanks for Coming” email from Jon with the results and photos attached.
As with everything he approaches, Deutsch made himself into an expert, both on and off the water. His knowledge and service is in demand all over the Bay. He has served as the Laser District Secretary for the past seven years.
Jon has social media covered, from blogs to video and everything in between. “I stick to Facebook, Twitter, YouTube and Instagram,” explained Jon. “I use them each a little differently to share the best kind of content for each service and the different audiences.”
Jon had some helpful advice for those who are starting to use social media to promote their sailing events and activities. “Pick one or two social media outlets and do them really well,” stated Jon. “Starting out trying to update too many, ends up being a waste. See what service your audience is using, connect with them and build before expanding elsewhere. The goal is to connect with your audience.”
Social media has been personally beneficial to Jon in his own sailing. “By sharing what I’m doing on social media, I’ve been able to meet up with friends, find carpooling opportunities, jump on last minute crew openings and learn about the events and sailing that my friends are doing. The best way we have to grow our sport is for all of us to share what we do.”
Jon has always been an avid sailor. He began his junior sailing career at Chautauqua Lake Yacht Club in Lakewood, NY. Jon is a now a self-described “weekend warrior,” competitively racing and tweeting from his Laser, usually in the Mid-Atlantic area. When not racing his Laser you can find Jon crewing on everything from PHRF boats, to J109s, J70s, and Flying Scots.
View Jon’s websites: